Social Media Experts?
Saturday, March 8th, 2008
How many so called social media experts are out there now? It’s a little scary, where where most of these people 2-3 years ago, sheesh, even a year ago? Fundamentally the principles have been set for quite sometime, it saddens me to see all these experts… Experts at what exactly I wonder?
There are not as many experts doing social media as you’d think - there simply cannot be! Wait until the ROI is there and all the ’social media experts’ are going to get their asses cained by expert seo’s. Old school seo’s, the guys that still make most of their money in 1.0. The guys that will take most of the traffic from 2.0 as it evolves over the top of 1.0…
In dealing with successful web business from corporates to super affiliates and all between, you soon learn that nearly only one thing drives action, ROI. I simply cannot see the ROI in social media to justify all the suddenly acquired expert statuses. SEO’s have been watching/gaming these systems for years now. Do they skyte about how good they are at ‘Social Media’? Rarely, it’s just not that bigger deal yet!
2.0 is about conversation, 1.0 is where the sales happen. Employ a new media consultant, but find one that know’s how to make money in 1.0 at the same time. Most 2.0 consultants never made it in 1.0, why would they make it in 2.0? Surely a mix of both world’s is required to be effective!
Watch out 2.0 Social media experts, the seo’s are coming to take the ROI out of 2.0!
