The Future of Link Building
Just read this great article from Eric Ward on the future of link building, it’s an excellent read.
I really like the way Eric thinks and how he’s happy to share, but only to a point. Too many other seo/sem/2.0 consultants over promise and under deliver. It’s almost like they have nothing to loose by sharing their techniques.
The best techniques are often right in front of you, yet out of view. This is why a professional SEO consultant’s advice is worth that of 15 amateur consultants still learning how to make money.
One thing is for certain, there are a lot of ‘followers’ online, just looking for a recipie on how to make money. Hard and very smart work is the only way. At some stage you need to relax your ongoing thirst for a silver bullet and finally get comfortable with your skillset and learn how to make money (for yourself). Doesn’t mean you need to scarifice your research, just means you need to focus on the parts that make money.
The parts that make’s the most money are often simple and require multiplication, or a scaled growth. It’s far too easy to be distracted by other things. Focus on these metrics:
1/ Traffic
2/ CTR/Conversion
3/ Building lot’s of evergreen sites
4/ Add useful content to projects that are succeeding
5/ Consolidate into 2.0, only where it makes sense, or money
Build some site networks & experiment
Building out a network of 2.0 type sites and expecting your site to automatically hit a tipping point is useless. Build out the 1.0 real estate beneath it, then filter the traffic and interest through to your 2.0 world. This way you can filter real search traffic through, get some traction in Google, make some money to keep building out your dream 2.0 projects.
If you don’t have a revolutionary 2.0 idea, or something to start one from, you’d better get building. If you build smart you are only increasing the amount of real estate at your disposal to link from. Smart seo’s already have vast networks of websites and/or techniques that work. Techniques that work will stay underground and the only way to uncover them for yourself is to get busy and start building lot’s of pages and sites. Test everything, but stick to the metrics that make money or you will loose too much time.
Also when testing, don’t change your current site all the time, build more and make the changes there. You need lot’s of sites to get rich, very make it with one or two sites alone. You don’t learn by reading what other people are writing (sometimes you get ideas), you learn by *doing*.
Relevant Inspirational Quotes
“When you get right down to the root of the meaning of the word “succeed,” you find that it simply means to follow through.” - F. W. Nichol
“Go as far as you can see and when you get there, you will always be able to see farther.” - Zig Ziglar