11 Experts Link Building Tips for 2008
An excellent post obout link building. The part I find most intersting is the different SEO opinions on various techniques. While all the responses were great I really enjoyed some of Rodger’s and Eric’s responses. You can really see the unique sytle of each seo based on their answers to certain questions. Nice work Rae, great read! Eric puts up a nice answer to #11 (I quoted below!).
11 Link Building Experts Share Link Info <– Must Read!
Question Eleven: You have a brand new web site devoted to deep sea rescue equipment and education. You have one and only person who can work full time on link building for the next 90 days, then they will leave forever, and nobody will be able to do any link building work beyond that time. The site will continue to have new content added on a monthly basis forever. What advice would you give them?
Eric: Gee, glad you asked!
Week one:
Hire a link building expert to help you solve this seemingly unsolvable problem.
Or, since several people complain that I always say what not to do and never what TO do, here you go. This is my boring white hat unsexy, but sure to get you ranked fast and forever approach. This is also just a fraction of what could be done. A list of twenty things to get started.
Over the course of the 90 day period, make sure that one person learns each and every task/skill below, by having them do each/every task under the tutelage of someone who knows how to do it.
1). Start with this web search at google: deep sea rescue equipment
a). Do same search at Google news
b). Do same search at Google blogs
c). Do same search at Google images
d). Do same search at Google video
e). Do same search at Google groups
2). List the URLs of top 30 unique domains from the organic rankings of each search. Remove dupes.
3). List domains and pages of all page one paid listings
4). Take that complete list of URLs and identify every backlink to each one of them. Do not limit your backlink analysis to just the big four engines. Use about 30 engines across every imaginable database. I use over 50.
5). If done right, the scripts running the analysis will take 2-3 days to finish the full run. (caveat: I have my own scripts to do this) This will provide a raw list of about 100,000 backlinks across the family of URLs.
6). Import into excel by URL family, one competing URL per column
7). Run a co-citation analysis
8). Run a high value text string in URL analysis
9). Run a trust factors analysis for all TLDs
10). Identify every library based URL
11). Separate most obvious blog venues
12). Flag all social media URL strings
13). Filter/Run tag search for key terms
14). Filter list by highest and lowest comp URL co-citation factor
15). Take list of highest co-citation URLs not linking to your site
16). Take list of lowest co-citation URLs not linking to your site
17). Visit those URLs, apply subjective analysis to determine validity
18). If valid, identify owner.
19). Contact identified owner via email or phone.Lather, rinse, repeat.
Bonus
20). Do this search. Create a directory of those 2300 results only including the ones that are truly legit. Let each one know you have included them. Consider joining any that are of value to you, especially if they have a member links section.Make sure you are providing content that once the site is gaining traction, can attract links on it’s own after those 90 days are up, like an RSS
feed/blog, etc. Let anyone put that feed on their site. Example, not a client and don’t know them - http://www.divephotoguide.com/customrss/ ) Seek UGC in the form of deep sea rescue photographs or stories/tales of rescue. Consider creating a portable deep see news widget. Consider creating a Google Custom Search engine only including sites in your industry.Consider that after reading the above, Eric Ward might just have a clue after all, despite some folks thinking all I do is work for million dollar content that doesn’t need help anyway. The reality is that I work for any content if it’s linkworthy.