Not taking Social Media Seriously? You should be!
Average Time Spent on Social Nets 3X Longer Than News and Media SitesAccording to Hitwise US, the average amount of time consumers spend on social networking sites like MySpace, Facebook and Bebo was 21 minutes, 32 seconds, for the week ending 5/5/07. In contrast, the average time spent on broadcast media sites was 7 minutes, 5 seconds and on print media sites was 7 minutes, 6 seconds. Now you know.